We’ve partnered again with GP Strategies for our ninth annual Measuring the Business Impact of Learning survey, which explores the latest trends in Learning & Development’s (L&D) capability to measure learning’s impact.
Since launching in 2016, the survey has reached nearly 3,000 global L&D, training, and HR professionals, providing insight into a range of corporate and workplace learning measurement topics, including:
- Executive pressure to measure the business impact of learning
- Budgets, tools, and capabilities
- Barriers to effective learning measurement
- The type of metrics used and when they are set
- Analytics capabilities and upskilling plans within L&D
The latest report reveals significant insights into the state of learning measurement. Notably, 97% of L&D professionals want to measure the business impact of learning. However, only 56% have the capability to do so, highlighting a substantial gap between aspiration and practice in the field.
"This year's report underscores the importance of measuring learning impact while also revealing the challenges many organizations face in implementing effective measurement strategies," said Tammy Rutherford, Managing Director of Watershed. "The data shows that while the vast majority of L&D professionals recognize the value of measurement, there's still significant room for growth in terms of actual implementation."
This analysis is intended to inspire the L&D community and the broader business with the next steps to progress their measurement journey and maturity.
"The findings from this year's survey provide valuable insights into the current state of learning measurement and the opportunities that lie ahead," said Piers Lea, Chief Strategy Officer of Learning Technologies Group, the parent company of Watershed and GP Strategies. "By understanding these trends, organizations can better align their L&D strategies with business objectives and demonstrate tangible value to stakeholders."
The survey will remain open until Friday, Jan. 10 and only takes five minutes to complete. Upon completing the survey, respondents will be pointed to a “measurement toolkit” page, which includes a selection of useful free resources—including instant access to last year’s report.
Click here to participate in this year’s Measuring the Business Impact of Learning survey.
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