Bridging L&D and Business: A Path to Organizational Success

A company’s success depends on its ability to build a capable, efficient workforce. Training and development programs are essential to giving employees the skills and knowledge to increase business growth. Yet, L&D often struggles to show how their work affects company performance. That's why linking learning analytics to business goals, objectives, and KPIs is essential.

Our recent Measuring the Business Impact of Learning report shows that L&D teams want to prove their value. In fact, 97% of people surveyed said they want to measure learning impact, but only 56% said they had the capability. This gap between what teams want and what they can do shows why addressing this challenge is essential.

Transforming L&D into a strategic business driver

The disparity in being able to measure learning impact between Strategic Partners and Shared Services underscores the benefits of strategic L&D alignment. Key findings in our report reveal that 48% of Strategic Partners can measure learning’s impact, compared to only 24% of Shared Services.

This significant difference highlights how closely aligning L&D initiatives with business goals allows Strategic Partners to measure and demonstrate the value of their learning programs more effectively.

We also found that L&D departments that are aligned with their organization's strategy are more likely to have a dedicated budget.

But why does having an L&D budget matter? It's like having the right tools in your toolbox. You can access the needed resources and take your measurement strategy to the next level. It's not just about the money, though. Think of it as part of a power trio: budget, tech, and people. These three are the tools to make measurement work.

Our research uncovered some interesting trends. L&D teams that are strategically aligned tend to:

  1. Strongly agree that it’s critical to have a budget
  2. Actually have a budget
  3. Have a budget that's tied to specific business goals

For example, we asked survey respondents when they set metrics for their programs. Our theory? If you set aside a budget for measurement, you're more likely to set your KPIs before you even start your program. It's no different than planning your route before a trip—you know where you're going and when you've arrived.

And the results proved our theory that teams with budget are more likely to define their metrics before a program starts, while teams without budget are more likely not to set any at all.

So, having a budget isn't just about having more money to play with. It helps you align your KPIs, design better programs, and, ultimately, show the value of what you're doing.

And here's the most important part: when you can prove your worth, it's much easier to protect (or even grow) your budget in the future. It's an ongoing cycle, and it all starts with that strategic alignment and budget for measurement.

In other words, aligning L&D with the business helps you show the value of your training programs. When your L&D goals match the company's big-picture objectives, it's easier to demonstrate that your efforts are paying off. Plus, it helps get buy-in from leadership, which is always a good thing.

How to: Linking learning metrics and business KPIs

Linking learning metrics to business KPIs pays off, but getting there isn't always easy. L&D teams must work with people from different parts of the company and build a culture that values data. And to get started, L&D teams can follow these steps:

1) Create a shared vision of organizational goals.

Start by clearly defining the company's main objectives and priorities. Talk to stakeholders—such as the C-Suite, department heads, and team leaders—to learn about big-picture goals and how the company measures success.

Find out what their main goals are. Do they want to boost sales? Improve customer satisfaction? Whatever it is, make sure you understand their priorities.

2) Do a full review of training needs.

Take a close look at what knowledge, skills, and abilities are needed to reach these goals. Consider what the workforce needs now and in the future, as this step helps create focused training programs that fill important skill gaps.

3) Define measurable learning objectives.

Choose L&D metrics that align with those goals. For example, if the company wants to improve customer service, you might track metrics like customer feedback scores or the number of customer complaints.

4) Use L&D data to tell your story.

Data is your friend here. Use it to show how your training programs are making a difference. For instance, track the before-and-after results if you’ve rolled out a new customer service training. Did customer satisfaction scores go up? Great, that's a win you can share with the team.

5) Foster cross-functional collaboration.

To align learning with the broader business, teams must work together across departments. Reach out to people from operations, finance, and customer service to understand their KPIs and shape learning programs to match.

6) Keep the conversation going.

Don't just set it and forget it. Regularly update your stakeholders on how your L&D programs are performing. This approach keeps everyone in the loop and shows you're committed to continuous improvement.

Up Next: Bridging the measurement gap in learning analytics

When organizations connect their L&D efforts to strategic goals, they can tap into their workforce's full potential, build a learning culture that always aims to improve and stay ahead in a business world that keeps changing.

As L&D experts tackle this big shift, they need to think with data in mind, team up across departments, and keep fine-tuning how they work. This approach helps them cement L&D's key role in their companies, showing how their programs make a real difference in how the organization performs and help achieve long-term business targets.

Stay tuned for our next blog post, where we dive into one of the most eye-opening findings from our report: only 56% of organizations can measure the impact of their learning initiatives. Why does this gap exist, and what can be done about it? Join us as we explore the underlying reasons and share actionable strategies to help your organization enhance its measurement capabilities.

Subscribe to our blog

What's holding back your L&D measurement?

Discover how top organizations measure the impact of their training programs in our eighth annual Measuring the Business Impact of Learning report. It shares an evolving picture of L&D’s relationship with measurement and business impact—including real-world examples and extended commentary.

eLearning Learning

This website stores cookies on your computer to improve your experience and the services we provide. To learn more, see our Privacy Policy